We use a combination of objective outcomes measurement, customer feedback metrics, and program fidelity to recommend the most effective, customer-oriented nonprofit programs.

We ask all of our grantee partners to consider the following questions: 

1. Who is your core customer? 

2. What value are they seeking? 

3. What part of your engagement, service offering, or intervention is creating value? 

4. What are the key drivers of satisfaction for the customer?

We then ask all of our partners to survey their customers, or beneficiaries, using a 10 question survey designed to elicit customer feedback. While this may not be enough immediately to determine if a nonprofit is truly "customer-focused", we can use this as a baseline to further analyze and showcase the mindset shift to becoming customer-focused.

We also use information on administrative costs/overhead,